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'Certification Must for Political Ads in Print Media, Editors Will Be Responsible': ECI Reminds of K'taka 'Silence Period' The ECI has issued a notice to Cong's D. K. Shivakumar for publishing an ad titled ‘corruption rate card’ in newspapers in Karnataka with “unsubstantiated information”. No advertising can be done 48 hrs before voting, which is called silence period