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Virushka's Shampoo Ad, Om Shanti Om 'Jhoomar': 'Small Role Big Impact' Memes Take Over Twitter The 'small role but huge impact' meme trend is taking over Indian Twitter once again- from Virat Kohli-Anushka Sharma doing a shampoo ad together to the 'jhoomar' in Deepika Padukone-SRK's 'Om Shanti Om'.