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With Fan Experience at the Forefront, NBA Looking for Learnings From IPL’s ‘Wonderful Spectacle’: NBA’s Asia and India Managing Director Ramez Sheikh The IPL, which began fairly recently in comparison to the NBA, MLB, and NFL, took the franchise model from the US and has had a meteoric rise to being one of the most valuable sports leagues in the world in such a short span and Ramez emphasized that they have an eye on how IPL was able to create a sustainable product for its fan base